Alianne Digital Marketing

Performance Digital Marketing

For Today's Leading Medical Offices

How would you like to pop the cork on a flood of new patients who pay premium prices, stay with your practice long term, and eagerly tell all of their friends not to go anywhere else? It's a fact: Alianne Digital Marketing-powered practices earn more for their advertising investment, with less effort. Let us show you how.

Performance Digital Marketing

For Today's Leading Medical Offices

How would you like to pop the cork on a flood of new patients who pay premium prices, stay with your practice log term, and eagerly tell all of their friends not to go anywhere else? It's a fact: Alianne Digital Marketing-powered practices earn more for their advertising investment, with less effort. Let us show you how.

All Marketing Is An Investment

"You Must Demand To See Dividends!"

Yes -- Alianne is, at heart, an investment company. That's what uniquely qualifies us to help you supercharge your marketing.
 
You see, instead of focusing on empty metrics like clicks, likes and impressions, we aim each step of our signature marketing system at achieving extraordinary ROI. We believe every campaign is an investment; it MUST pay you back handsomely to earn its place in your budget.
Working with Alianne allows you to avoid these common "marketing pitfalls":
  • "Broadcast" media that reaches a few of your potential patients, and a lot of people who will never visit your practice in a million years (yet you pay to reach them, too)
  • ​Marketing that only attracts the "freebie-seekers" in your community
  • ​Driving "clicks" to the homepage of your website, without any increase to your bottom line (you know, what actually matters?)
  • ​Spending all of your free time trying to come up with your own marketing plans and figure out what works (and losing sight of "work-life balance" in the process)
  • ​Lack of certainty for the future, constantly worrying about tomorrow, next month and next year.
Having the Alianne Signature Marketing System working for your business gives you back the control to work less and earn more without the headache.

Our "Portfolio"

& Track Record Of Success

When it comes to helping dentists, orthodontists, chiropractors, and other medical practices achieve extraordinary marketing results, Alianne is the one name you can trust. Here's why.

Case Study #1

Overview

Before our engagement with this Chiropractic client, they had no automated and profitable Facebook ads strategy in generating qualified leads for their business. We could see they were leaving a lot of money on the table and knew that we could help solve their problem.

Problem

They were not testing creatives to defeat local saturation (Ads get saturated in limited local areas because people get tired of seeing the same ad). The client had a very low Click Through Rate(CTR), which meant their creative was not engaging enough.

Previous Statistics

  • £8-£12 CPL (cost per lead). Not profitable for their business.
  • ​0.5% CTR (click through rate)
  • ​No automated online booking system
  • ​No Ad creative strategy to increase CTR
  • ​No retargeting ads to follow up with potential leads

Solution

We completely deconstructed their entire Ads strategy and within a couple of hours, we managed to create and launch a completely automated lead generating and money-making system.  
After implementing the proven Ads strategy they now have:
  • Omnipresent retargeting to follow up with potential leads, resulting in a lower CPL
  • ​A dynamic creative strategy to replenish ad creative and ad copy to maintain a high click-through rate (people are now seeing different ads and don't get bored of seeing the same old boring ads every day).
  • ​An automated sales funnel to generate new customers while they sleep.
  • ​On-demand lead flow for their business
  • ​Zapier automation to send warm leads to clients sales/reception team
  • ​Cut the clients cost per lead in half, therefore doubled profitability with facebook ads
  • ​£5 CPL

1,683,749

IMPRESSIONS

RESULTING IN


x10

ROAS


973.52%

ROI

1,683,749

IMPRESSIONS

RESULTING IN

x10

ROAS

973.52%

ROI

572,474 

People Reached

1,980

Qualified Leads Generated

8,870

People that clicked on the Ad

Case Study #2

Overview

Lead Generation using attention-grabbing advertisements & highly optimized landing pages. Each lead was redirected to a CRM where the sales team would call the lead using proven sales scripts to book an appointment for dental veneers which costs between $500 (composite) & $4000+ (Porcelain & Emax Veneers)

Problem

Smile Savers requested our help in lead generation. They did not invest in digital advertising before. Their sales’ channel was only referrals which were not sufficient to drive their revenue where they wanted it to go.

Previous Statistics

  • ​No lead generation strategy
  • ​No retargeting ads to follow up with potential leads
  • ​Poorly designed landing pages
  • ​No automated online booking system
No previous traffic and lead generation metrics for this client

Solution

We directed a video Ad of a TikTok influencer promoting the Hollywood smile service for their clinic. Every user who clicked on the CTA was redirected to a sales funnel (Landing Page) showing the value of the service which included before and after shots. Each lead underwent a qualification process to ensure lead quality. Within the first 30-days of running our highly optimized Facebook & Instagram campaign were able to generate 271 highly qualified leads with a book-appointment conversion rate of 67%! 
This resulted in $13,540 in new revenue for the client and a ROAS of 225X.

50,154

IMPRESSIONS

RESULTING IN


225X

ROAS


$13,540

New revenue 

50,154

IMPRESSIONS

RESULTING IN

225X

ROAS

$13,540

New revenue 

15,046

People Reached

271

Qualified Leads Generated within 30 days

$4.50

Cost per lead

Case Study #3

Overview

1,189 messages received within the first 30 days to book appointments for a local Dentist's Hollywood smile service.

Problem

This clinic was advertising with no clear goals and data tracking. They only ran engagement Ads that rarely resulted in sales. They did however have good organic reach but needed that extra “oomph” with result-oriented advertisements. 

Previous Statistics

  • ​No lead generation strategy
  • ​No retargeting ads to follow up with potential leads
  • No specific goals for their Ads
  • No data tracking and analytics set up
No previous traffic and lead generation metrics for this client

Solution

Implementation of Visual social ads that had a CTA of “Send Message”. Each user who messaged the page entered into a Facebook messenger chatbot acting as a sales funnel that we set up for the Client; the chatbot qualified the leads, collected their data, and then redirected them to a scheduling page! ROAS 200X.

152,846

IMPRESSIONS

RESULTING IN


200X

ROAS


$16,600

New revenue 

152,846

IMPRESSIONS

RESULTING IN

200X

ROAS

42,796

People Reached

475 

Qualified Leads Generated within 30 days

285 

Patient Bookings within 60 days

Case Study #4

Overview

1,205 messages generated for a well renowned surgical arts clinic.

Problem

The client worked with several advertising agencies but they didn not provide the results he expected. He requested lead generation with online booking to ease the stress on his team which our firm was happy to deliver. 

Previous Statistics

  • ​No results tracking analytics set up
  • No Ad creative that increased CTR
  • ​No retargeting ads that bore any results
No previous traffic and lead generation metrics for this client

Solution

We directed a group patient testimonials video Ad in which the doctor took video selfies with his satisfied patients. The patients gave an excellent review of the surgery and gave reassurance to whomever is considering doing Rhinoplasty Surgery. Each user who clicked on the CTA was redirected to a chatbot that explains the surgery and asks them to book a paid consultation of $50! Within just the first 60 days, the client received solid results that made their life easier with the automation and a ROAS of 270.28X. 

335,275

IMPRESSIONS

RESULTING IN


270X

ROAS


$39,960

New revenue 

335,275

IMPRESSIONS

RESULTING IN

270.28X

ROAS

87,171

People Reached

180

Patient Bookings within 60 days

2,216

People that clicked on the Ad

Case Study #5

Overview

Before our engagement with the client, they had no idea about the return on their ad spend and no automation whatsoever that would take a person from seeing the ad, clicking on it, becoming a lead, and then booking to become a patient! The client's basic understanding of Facebook ads was limited to boosting posts and hoping for the best. That’s no way to live. Upon auditing their account we saw a high amount wasted on Ads that did not generate any return.

Problem

The customer wanted to be able to automate their patient acquisition system using Facebook Ads by having a clear breakdown of how much they spent and how much they made.

Previous Statistics

  • No Lead generation strategy
  • ​No automated online booking system
  • ​No retargeting ads to follow up with potential leads
  • No data tracking and analytics set up to track results
No previous traffic and lead generation metrics for this client

Solution

First of all we have set up a clear funnel from the time the prospect clicks, becomes a lead, and until they become a patient. The funnel consisted of theAd, the landing page, and the automated email and sms follow up and reminders.

To make sure we get the best return on ad spend we split tested the creatives, copy, and audiences. After a few days, we were able to determine and pinpoint the best creative, copy, and target audience to deliver stellar results for the client.

By the end of the month our firm generated for the client:
  • 117 leads with an ad spend below £1K for Teeth Whitening
  • 113 leads with an ad spend below £500 for Dental Implants

224,090

IMPRESSIONS

RESULTING IN



224,090

IMPRESSIONS

RESULTING IN

86,171 

People Reached

5.2k

Qualified Leads Generated

1,582

People that clicked on the Ad

Case Study #6

Overview

Before our engagement with the client, they were already generating some leads but hired our marketing firm to help them optimise their campaign in order to have a better return on their ad spend investment.

The client had a good understanding of Facebook ads but was looking for expert help to reduce their cost per lead.

Problem

The customer wanted to be able to reduce their cost per lead while maintaining or increasing their volume of leads.

Previous Statistics

  • ​£4.64 Cost per lead that generated 28 leads
  • ​No retargeting ads to follow up with potential leads

Solution

First, we used historical data to audit the account, and then, we selected the best creatives and target audiences while optimizing the ads to appear only on placements generating the best return.

Final result: £33 leads at £3.28 CPL resulting in a decrease of 29.31%

Not only the cost per lead was reduced by £1.36 but the volume of leads generated also increased from £28 to £33!

22,197

IMPRESSIONS

RESULTING IN



22,197

IMPRESSIONS

RESULTING IN

15,139

People Reached

33

Qualified Leads Generated

£3.28

Cost per lead

Our "Secret Sauce"

The Alianne marketing system encompasses every step of the "patient's journey," from awareness to purchase. We use all of today's leading edge marketing strategies and media:
  • SEO
  • ​Social media
  • Email
  • ​PPC
  • Reputation management
  • Custom landing pages
  • ​Attention grabbing advertising
  • ​Chatbot technology that reduces CPR by 80%
  • ​Out of the box methodology that guarantees full bookings
  • And much more…
…All to skillfully lead new patients "into the chair" for their first appointment with you.

Best of all, we set up effortless digital "marketing systems" that work for you, in the background, 24/7. You simply get to enjoy more freedom, income, and a practice buzzing with fresh, profitable activity while we do it.
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